I am often asked how I define Transcreation. Here is my answer, based on many years of working in this field:

"I apply transcreation to any copy that, due to the nature of its intended use, requires the expertise to assess, based on a client brief, how much of the source text can be taken to the target copy and how much needs to be rewritten, and in what ways.”

"GET FIT FOR THE FUTURE OF TRANSCREATION" my second full-length book on the topic of Transcreation, this time in English. Available on Amazon and as an ebook or PDF on  www.transcreationexperts.com.

Workshops on Transcreation

Based on the success of my two books on Transcreation, one in German and one in English (see link above), I am offering a series of 1- to 2-day workshops as well as presentations and webinars. Note: The following list includes only workshops open to the public, not in-house workshops for companies:

25-26 September 2020: 2-day workshop in Ludwigshafen, Germany (Organized by: BDÜ Rheinland-Pfalz
9 May 2020: 1-day workshop for experienced transcreators in Cologne, Germany (Organized by: BDÜ NRW)
23 April 2020: Master Class at BP 2020 (Organized by:BP 2020)
26 March 2020: Lecture at the University of Graz Department of Translation Studies (ITAT)
3 March 2020: 1-day workshop (in English) in Köthen, Germany (Organized by: Anhalt University of Applied Sciences)
29 February - 1 March 2020:
2-day workshop in Leipzig, Germany (Organized by: BDÜ LV Sachsen)


October 10, 2019: Master Class (in English) at the MCE Conference in Prague, Czechia (Organized by: Meet Central Europe)
February 24, 2019:
1-day workshop in Ludwigshafen, Germany
(Organized by:
 BDÜ Rheinland-Pfalz) 
February 23, 2019:
1-day workshop in Ludwigshafen, Germany
(Organized by:
 BDÜ Rheinland-Pfalz)

October 30-31, 2018: Speaker at "Meet Central Europe 2018" in Budapest, Hungary (Organized by: MCE2018)
June 30, 2018:
1-day workshop in Dublin, Ireland (Organized by: Irish Translators' and Interpreters' Association) 
May 29-31, 2018: Speaker at "Translate Better 2018" (Organized by: BDÜ Fachverlagsgesellschaft)
April 20, 2018:
 1-day workshop in Graz
(Organized by: Austrian Chamber of Commerce, Styria)

November 10-11, 2017 in Vienna, Austria (Organized by: Universitas and Vienna Chamber of Commerce)
September 29-30, 2017 in Cologne, Germany (Organized by: BDÜ NRW)
June 19, 2017 in Vienna, Austria (Organized by: Austrian Chamber of Commerce, Vienna)
April 21-22, 2017 in Munich, Germany (Organized by: BDÜ Fachverlagsgesellschaft)

Video in English:
"Transcreation Processes, Challenges, and Best Practices"
Length: 75 minutes
For details: Academia Webinars

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